The Story.
Take Fun Seriously is a "High-End" but "Fun" Brand.. Where we take qualtiy and fun VERY seriously.
It's pretty simple its not fun to not have fun, so "Take Fun Seriously".
But, in all seriousness we want to inspire people to actually have fun doing what they are doing and take it seriously. Whether you sit behind a desk or wrestle alligators "have Fun and take it Seriously".